The current UPS teevee ad campaign is one of my favorites coz it has everything: a message, stunning images, and a catchy tune. I'm sure you've seen 'em, right? Well, you may not have seen these:
In Spanish!
And Chinese!
And here a UPS spokeswoman talks about the campaign. "Celebrating logistics," indeed. This resonates with an ol' military guy like me, coz we have an axiom: "Amateurs study tactics, experts study logistics." That's always been true... witness all those Roman roads found throughout every land they conquered and across the entire empire. That's logistics!
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